Alzheimer's Ad -- Highlight from April 2015

Found this in my blog drafts folder. It was written in 2015 while Sharon and I were taking care of my Mom, who had Alzheimer’s. She died in January 2017. We still miss her dearly.

Mom after Wii bowling a strike holding hands with activity director Blair.

From my drafts folder.

In April of this past year, Sharon and I were honored to be chosen by the Alzheimers Association for their My Brain campaign. We were selected because we take care of my Mom, who has Alzheimers, and to diversity their campaign. The ad eventually ran in Travel and Leisure and Curve magazines.

Being on the other side of the camera was both enlightening and fun.

The shoot took place in a huge studio in the King Plow Arts Center.

We brought two sets of clothing, as instructed, so the ad agency designers could choose which set would work best. When we arrived, a young woman grabbed our hanging clothes and whisked them away. Turns out, she a wardrobe assistant and her job was to help make us look good.

In addition to two wardrobe stylists, we had a make-up artist and hair stylist doing the best they could with what they had to work with.

So here's what they were able to do. Pretty nice, he?

Since there were two of us, they had to alter the ad copy to "Our Brains."